Why Marketers Are Interested In Discretionary Income

  • 22 Mar, 2012

    Because discretionary Income = the money people have left over once they have paid for all of their basic requirements (Food, Clothing, Shelter). You could also call it Disposable Income because you can spend on whatever you want.If people do not have very much discretionary income then they cannot buy all kinds of useless stuff that marketers are trying to sell them.This would limit the potential demand for a good or service.

    Comments Received:
    Please give your suggestions and feedback:

2009-2016 downloadmela.com. All rights reserved.