Gaming For The Greater Good


Gaming For The Greater Good


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Part of the 2011 GSB Entrepreneurship Conference. Today, we spend over three billion hours a week playing online games. Games are engaging; they provide us with a sense of satisfaction and a chance to be part of something bigger than ourselves. What would happen if we applied these same dynamics to real world challenges? Learn how game thinking can be used to engage and empower participants to solve large-scale business, social, and educational challenges. Chapters 1. Introduction: Gaming For the Greater Good http://www.youtube.com/watch?v=22pw_sO3O9g#t=0m16s 2. Molly Kittle: Client Services Team at Bunchball http://www.youtube.com/watch?v=22pw_sO3O9g#t=0m50s 3. Nicole Lazzaro: Game Industry Consultant http://www.youtube.com/watch?v=22pw_sO3O9g#t=1m09s 4. Mark Nelson: Stanford Persuasive Technology Lab http://www.youtube.com/watch?v=22pw_sO3O9g#t=1m43s 5. Byron Reeves: Stanford Professor of Communication http://www.youtube.com/watch?v=22pw_sO3O9g#t=2m17s 6. Game Dynamics: Byron Reeves http://www.youtube.com/watch?v=22pw_sO3O9g#t=2m51s 7. Game Dynamics: Nicole Lazzaro http://www.youtube.com/watch?v=22pw_sO3O9g#t=4m50s 8. Are Games Multicultural? : Mark Nelson & Molly Kittle http://www.youtube.com/watch?v=22pw_sO3O9g#t=7m28s 9. The Element of Fun http://www.youtube.com/watch?v=22pw_sO3O9g#t=9m10s 10. The Greater Good Question http://www.youtube.com/watch?v=22pw_sO3O9g#t=10m40s 11. Games' Potential for Collective Action http://www.youtube.com/watch?v=22pw_sO3O9g#t=13m57s 12. Distinction Between Online and Offline Games http://www.youtube.com/watch?v=22pw_sO3O9g#t=16m08s 13. Game Scoring http://www.youtube.com/watch?v=22pw_sO3O9g#t=19m33s 14. How Game Dynamics Affect Leadership http://www.youtube.com/watch?v=22pw_sO3O9g#t=21m39s 15. Does Game Failure Hurt Less? http://www.youtube.com/watch?v=22pw_sO3O9g#t=25m34s 16. Games: Social Vs. Business Vs. Education http://www.youtube.com/watch?v=22pw_sO3O9g#t=30m52s 17. The Importance of Play http://www.youtube.com/watch?v=22pw_sO3O9g#t=33m28s 18. Games Targeting Goals http://www.youtube.com/watch?v=22pw_sO3O9g#t=41m117s 19. Audience Q & A: Addictive Games http://www.youtube.com/watch?v=22pw_sO3O9g#t=46m06s 20. Audience Q & A: Games that Provide Quantitative Information http://www.youtube.com/watch?v=22pw_sO3O9g#t=50m53s 21. Finding the "Net Referral Score" http://www.youtube.com/watch?v=22pw_sO3O9g#t=52m56s 22. Audience Q & A: Simplify the World http://www.youtube.com/watch?v=22pw_sO3O9g#t=55m37s 23. Games Used in Actual Interactions http://www.youtube.com/watch?v=22pw_sO3O9g#t=56m38s 24. The Tough Challenge http://www.youtube.com/watch?v=22pw_sO3O9g#t=60m03s 25. Games to Change Behavior http://www.youtube.com/watch?v=22pw_sO3O9g#t=63m40s 26. Motivation Without Money and Power http://www.youtube.com/watch?v=22pw_sO3O9g#t=67m40s Related Links: http://www.gsb.stanford.edu/ces http://www.gsb.stanford.edu/ces/videos http://www.youtube.com/view_play_list?p=857C84B243E2A9B5 http://www.gsb.stanford.edu/ces/about/2010EntrepreneurshipConferenceDetailofSessions.html http://www.econference.org http://eweek.stanford.edu http://www.graniteventures.com/ http://www.stanford.edu/~reeves/Byron_Reeves/Home.html http://peace.stanford.edu/ http://www.bunchball.com/ http://www.xeodesign.com/about.html


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