Ezboard: Making Customers Pay, Robert Labatt, CEO


Ezboard: Making Customers Pay, Robert Labatt, CEO


Description:

When Robert Labatt took over ezboards helm in 2004, he faced a quandary: How to turn the company's essentially free information product into a paid product that would earn enough revenue to satisfy ezboard's increasingly impatient investors? In this classroom video, Labatt discusses strategy, including a revenue model, user hierarchy, and the role of advertising. He talks about his goals as CEO and the pressures that he faces.


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