Direct-to-Consumer Drug Advertising: A Feminist Analysis

Direct-to-Consumer Drug Advertising: A Feminist Analysis


Drug companies use specific marketing tactics to target women via direct-to-consumer drug advertising, both selling them on the drugs and on the associated disease, says Paul Root Wolpe, who spoke at the 2009 Predictive Health Symposium at Emory University. About Paul Root Wolpe, PhD Wolpe is director of the Emory Center for Ethics. He is also the Raymond F. Schinazi Distinguished Research Chair in Jewish Bioethics (Department of Pediatrics, Emory University School of Medicine), the Asa Griggs Candler Professor of Bioethics, professor of medicine in Emory University School of Medicine, professor in Emorys Graduate Department of Religion and adjunct professor in the Emory College Department of Sociology. About the Emory Center for Ethics An international leader in the exploration of ethics, the Emory Center for Ethics is dedicated to exploring how ethical issues underlie the decisions that shape our minds, lives, and society. To do so, scholars from across the university gather at the Center to collaborate and study. The Center also hosts public programs, partners and consults with private and public community organizations, and teaches students at every level of university life. The Center is committed to asking tough questions and developing strategies to help enable people and organizations put ethics into practice. Related Links Emory Center for Ethics Emory Names Ethics Center Director Paul Root Wolpe to New Schinazi Chair in Jewish Bioethics Emory/Georgia Tech Predictive Health Symposium

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