November 3, 2006 lecture by John Zimmerman for the Stanford University Human Computer Interaction Seminar (CS547). This talk provides a brief overview of consumer behavior research on identity construction and details opportunities for interactive products to improve this process. CS 547 | Human-Computer Interaction Seminar: http://hci.stanford.edu/seminar/ Stanford HCI Group: http://hci.stanford.edu/ Stanford Center for Professional Development: http://scpd.stanford.edu/ Stanford University Channel on YouTube: http://www.youtube.com/stanforduniversity/