Chuck Geffen: Branding Rights

Chuck Geffen: Branding Rights


Chuck Geffen, is President, Branding Rights LLC. On April 15, 2008, he spoke to RTIP's Marketing & Media Relations class about branding and sponsorship. The Race Track Industry Program (RTIP) at the University of Arizona is the only program of its kind. We offer two paths based on student interest. The Business Path prepares students for employment in the areas of race track management, regulation and pari-mutuel racing organizations. The Equine Management Path prepares students for employment in areas dealing with racing and breeding animals.

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