Building A Distinct Company Culture

Building A Distinct Company Culture


Part of the 2011 GSB Entrepreneurship Conference. The most successful entrepreneurs are very deliberat in the company cultures they envision and how that culture is developed and reinforced. Beyond creating a unique place to work and enabling the company to recruit talent, a company's culture can provide a competitive advantage in the marketplace. The companies founded by the panelists each have a distinct culture with different core values, providing a rich contrast on the competitive advantage to be realized from an organization's culture. Related Links

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