Be The Voice Of The Customer: Study Food Science


Be The Voice Of The Customer: Study Food Science


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Text-only transcript: http://www.caes.uga.edu/global/media/texttranscript.cfm?vid=WRiHj66jccs Study Food Science: http://students.caes.uga.edu/undergraduate/majors/food-science.cfm Graduates from the College of Agricultural and Environmental Sciences at UGA have many job opportunities in the state of Georgia and around the world. --- Tom Morder Descriptive Text for Video [ Music ] The scene opens inside a Chick-fil-A restaurant; customers are ordering food at the counter. The scene changes to Tom Morder sitting at a counter inside a model (i.e. replica) of the first restaurant owned by Truett Cathy, founder of Chick-fil-A. He is talking about his job working with marketing research for Chick-fil-A. The scene returns to customers placing and receiving orders inside a present-day restaurant. The next scene demonstrates one of the stages of product development. A food scientist is adding raisins to a large blender filled with shredded carrots and pineapple chunks. Next, the blender mixes the ingredients together. The scene changes to a Chick-fil-A employee filling a large styrofoam cup with soft-serve ice cream; the employee delivers the dessert item to a customer. The scene returns to Tom Morder sitting inside the replica of the original restaurant talking about attending the University of Georgia and majoring in Food Science. The image changes to close-up of (numbered) peaches on a large silver table. The scene widens to include two food science students working with the collection of numbered peaches in a lab environment. One student uses a lab instrument to bore a hole in a peach. Another student wearing latex gloves is working with a collection of small vials filled with various liquids; he is using a lab instrument to fill a beaker with drops of a liquid. The scene changes to an instructor teaching students in the lab setting. The image focuses on microscopic images of food. This is followed by an automated lab machine working with samples and vials. The scene changes to a food scientist reading data displayed on a computer screen. In the next scene a student carefully slices a peach into small segments and places each section on a paper towel. Two other students taste the peach slices and record their observations in notebooks. The scene returns to Tom Morder sitting in the replica of the original restaurant talking about his early days working for Chick-fil-A. In the next scene a Chick-fil-A food scientists are working in a lab setting. One lab worker is scooping soft-serve ice cream into a plastic cup; the cup is placed on a scale. The scene changes to two food scientists talking in the lab; one is writing down observations from their experiment. The scene returns to Tom Morder talking about being a foodie (i.e. someone who has a passion for food). In the next scene the video camera scans the length of a produce shelf at a grocery store. The image changes to sidewalk cafes where people are seated outside eating their meals. In the next image a chef is squeezing drops of lemon onto chicken while it is being grilled. The image changes to someone slicing vegetables (onions, green peppers, jalapeno peppers, etc.) The sliced onions are placed in a food processor. The scene returns to Tom Morder talking about his education in Food Science at the University of Georgia (UGA). The image changes to several buildings on South Campus at UGA. In the next scene students are walking up/down a flight of stairs on their way to class. The scene changes to the UGA greenhouses where someone is working with flowers and plants. This is where Tom Morder once worked as a work-study student. The scene returns to Tom Morder talking about the diverse and recession-proof job market for food scientists. The image changes to the entrance marquee for Chick-fil-A headquarters, then changes to a still photograph of Tom Morder. The next photograph shows Tom Morder and others working at tables inside a Chick-fil-A restaurant. The scene ends with Tom Morder sitting in the replica of the original restaurant, talking about working for Chick-fil-A for 27 years and how he loves his job. End of video (c) 2011 University of Georgia College of Agricultural and Environmental Sciences Office of Communications and Technology Services http://students.caes.uga.edu


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