2nd Place, Eller College of Management Eighth Annual Collegiate Ethics Case Competition. Hersh Narayan and Michael Zobel - (University of Southern California) Eller College of Management Eighth Annual Collegiate Ethics Case Competition, October 21-23, 2010. The competition exposed students to a thought provoking business ethics case that they could face in their professional careers. Student teams worked collaboratively to analyze, present, and respond to questions posed by a panel of judges. Students competed with teams from various business colleges from around the world. The experience challenged students' moral reasoning, provided a wonderful networking opportunity, and in the end, raised students' awareness of the importance of corporate social responsibility.